Digital marketing encompasses a wide range of online marketing tactics and strategies designed to reach consumers through digital channels. It leverages platforms such as social media, email, search engines, and websites to promote products, services, and brands. A core principle of digital marketing is targeting specific audience segments with personalized content to drive engagement and conversions. Analytics and data play a critical role in digital marketing, enabling marketers to track performance, understand consumer behavior, and optimize campaigns for better results. Digital marketing is highly adaptable and scalable, allowing businesses of all sizes to achieve their marketing objectives and engage with a global audience.